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How well is your website is working for your business? At what point did you last give it a health check? Here is an outline of the things you need to test to ensure that your website is delivering return on investment for your business. Google Analytics

You should check the Google Analytics statistics for your website one or more times a week. These will give you an appreciation of how visitors are finding your website, where they come from and what they're doing on the site. The statistical data you ought to be taking a look at include

1. Has there been a big change in visitor numbers? If there was then you want to research and discover the reason.
2. Where are your visitors coming from? If you provide products or services domestically then you would like to make sure that your online promotion activities are driving visitors near you.
3. How are your visitors finding you? What search phrases are they using and what other sites are referring visitors to you?
4. What's the bounce rate for your landing-pages? If it's more than 50% then you want to address this (unless the page is a blog) because your visitors might not be liking what they find on your site.
5. Check your goal achievements (for example finished contact forms and internet shopping cart checkouts).
6. If you are using Google Adwords then the account should be connected to Google Analytics. You must examine how your keywords and adverts are performing. Bounce rate and goal accomplishment is vital here because you're paying for those visits!

WSI WebScan

WSI WebScan is a tool I use to look at websites and identify what issues need to be addressed. You should run such an analysis on your website at least once each three months. These are a few of the things you want to test

1. Are there any missing files or broken links?
2. Do your titles, headings, link names, alternative text and other keywords match terms that possible visitors could be searching for?
3. Is your website updated with fresh dated content once or more a month?
4. Are descriptions (which appear in search site results) clear and compelling?
5. Are you gaining more inward links?
6. Is your website popularity (Alexa rank) improving?
7. Is the site quick to load?

Currently, I've a limited time offer of free WebScan reviews – see WSI Webscan.

Peter James is a WSI Internetet Consultant. He is an professional in Digital Marketing and works alongside clients to help them make their websites work better for their business. His website WSI Digital Advantage has loads of guidance on Internet Marketing generally and on ways to make your website work better for your business.