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The Tirumala Laddu, also known as Tirupati Laddu or Srivari Laddu, is one of the most famous prasadams in India. This guide covers everything about the sacred laddu – its history, types, prices, and how to obtain it in 2025.
History of Tirumala Laddu
The Tirumala Laddu has been prepared for centuries as an offering to Lord Venkateswara. Key historical facts:
- Recipe dates back to several hundred years
- Prepared in the famous Potu (temple kitchen) inside Tirumala Temple
- Made with traditional besan, sugar, cashews, raisins, and cardamom
- Received Geographical Indication (GI) tag under GI Act 1999
- Only TTD is authorized to make and distribute authentic Tirumala Laddus
Types of Tirumala Laddus
1. Proktham Laddu (Regular)
- Size: Medium (approximately 175 grams)
- Price: Rs. 50 per laddu
- Distribution: Given to all darshan ticket holders
- Extra Purchase: Maximum 2 extra laddus per person
2. Asthanam Laddu (Premium)
- Size: Large (approximately 750 grams)
- Price: Rs. 200 per laddu
- Distribution: Given to Kalyanotsavam and select Arjitha Seva participants
- Availability: Limited quantity, high demand
How to Get Tirumala Laddus
Method 1: Free Laddu with Darshan
- Every pilgrim gets ONE free laddu with darshan ticket
- Laddu token given before entering temple
- Collect from counters after darshan
- Available for all ticket types (Rs. 300, Rs. 500, Sarva Darshan)
Method 2: Extra Laddu Purchase (Online)
- While booking seva or darshan online, add extra laddus
- Maximum 2 extra laddus per ticket (Rs. 50 each)
- Select during checkout on TTD website
- Collect from designated counters
Method 3: Extra Laddu Purchase (Offline)
- Visit laddu counters on West Mada Road, Tirumala
- Show darshan ticket and ID proof
- Pay Rs. 50 per additional laddu
- Maximum 2 extra laddus per person
Method 4: Through Arjitha Sevas
Different sevas include different laddu quantities:
- Kalyanotsavam: Includes Asthanam Laddu
- Unjal Seva: Includes 2 laddus
- Suprabhatam: Includes laddus
- Other Sevas: Quantity varies by seva type
Laddu Pricing 2025
| Laddu Type | Weight | Price |
|---|---|---|
| Proktham Laddu | ~175 grams | Rs. 50 |
| Asthanam Laddu | ~750 grams | Rs. 200 |
| Free with Darshan | ~175 grams | Free (1 per person) |
Shelf Life & Storage
- Regular Storage: 3-5 days at room temperature
- Vacuum Packed: 10-15 days freshness guaranteed
- Refrigerated: Can last up to 20 days
- Best Practice: Consume within a week for best taste
Ingredients & Nutritional Value
Main Ingredients
- Bengal Gram Flour (Besan)
- Sugar
- Pure Ghee
- Cashew Nuts
- Raisins
- Cardamom
Nutritional Information (per laddu)
- Calories: Approximately 400-450 kcal
- Carbohydrates: High
- Protein: Moderate
- Fat: Contains ghee
Important Facts About Tirumala Laddu
GI Tag Protection
The Tirumala Laddu holds a Geographical Indication tag, meaning:
- Only TTD can legally produce and sell it
- No other entity can claim to sell “Tirumala Laddu”
- Laddus sold outside temple are not authentic
Production Facts
- Over 3 lakh (300,000) laddus produced daily
- Made in the Potu (kitchen) inside temple complex
- Prepared by trained staff following traditional methods
- Quality maintained through strict TTD supervision
Common Questions
Can I order Tirumala Laddu online for home delivery?
As of 2025, official nationwide home delivery is NOT available. Be cautious of websites claiming to deliver authentic Tirumala laddus.
Can I buy laddus without darshan?
No, you must have a valid darshan ticket to purchase laddus from TTD counters.
Are laddus available at Tirupati town?
Authentic TTD laddus are available only at Tirumala, not in Tirupati town.
What makes Tirumala Laddu special?
The unique recipe, traditional preparation method, quality ingredients, and the spiritual significance of being offered to Lord Venkateswara make it special.
Tips for Laddu Collection
- Dont lose your laddu token
- Collect laddus immediately after darshan
- Check vacuum seal before accepting
- Store in cool, dry place
- Share the prasadam with family and friends
Remember: The Tirumala Laddu is sacred prasadam. Treat it with respect and devotion. Govinda! Govinda!
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